Today, nutrition care for young children has become a top priority for modern parents. By choosing the most “demanding” customers — babies and toddlers — a Vietnamese brand has emerged, reshaping the nation’s perception of weaning and baby food products. This is the inspiring journey of Mammy, a symbol of Vietnamese parents’ deep love and commitment to nurturing the health and well-being of their children.
Born from a Mother’s Love
Mammy is more than just a brand — it is a heartfelt story born from a mother’s concern and compassion. Behind the brand stands Ms. Pham Thi Dung, its founder, who once held the position of Deputy General Director at a major international corporation. Driven by her passion for supporting the holistic development of Vietnamese children, Ms. Dung made a bold transition from the corporate world to the FMCG sector for mothers and babies. Her journey stemmed from a simple yet profound desire — to empower Vietnamese women and mothers with the right tools and scientific knowledge for child-rearing. Through her own experiences, she came to deeply understand the struggles of motherhood: no matter the family’s circumstances, every mother shares the same challenge — a lack of time. Every moment revolves around caring for their child, making even the simple act of planning a nutritious meal a source of pressure and worry.
Mammy’s journey began in 2021, the same year Ms. Pham Thi Dung welcomed her first child — baby Pipi. During that time, she devoted herself to studying children’s nutritional needs and discovered that in many developing countries, malnutrition and stunting often stem from diets based solely on porridge and cereals. While such meals may fill a child’s stomach, they lack essential vitamins and minerals needed for healthy growth. This realization profoundly changed her perspective: being a mother is not only about loving and protecting her child but also about guiding, nurturing, and creating a wholesome, nutritious environment that supports their full development.
Affirming Its Value with the Vision of Becoming Vietnam’s No.1 Mother & Baby Brand
Founded on the principles of science and motherly love, Mammy was born with the vision of becoming Vietnam’s No.1 Mother & Baby Brand. Guided by the “16 Golden Nutrients” framework, Mammy is committed to delivering optimal support for children’s holistic development — nurturing their brain, physical growth, digestive health, and immune system in every product.
“At Mammy, we are committed to creating a world where every child is given the strongest start in life. I want children to have access to high-quality, nutrient-rich products that are gentle on their digestive systems and easy to absorb,” shared Ms. Pham Thi Dung.
Designed from the Heart – Details that Make the Difference
From the selection of ingredients to the preparation and production process, Mammy carries out every step with the utmost care and dedication. Each Mammy food jar is crafted from safe, baby-grade materials — the same type used for baby bottles — and its design is inspired by the image of an adorable baby with a chubby face wearing a tiny hat. The brand’s signature green color is derived from its commitment to 100% natural and organic ingredients, reflecting Mammy’s promise of purity, safety, and love in every detail.
Among Mammy’s standout products, the Brain-Boosting Baby Oil Set — featuring Salmon Oil, Flaxseed Oil, and Olive Oil, along with nine premium seed varieties — has become one of the brand’s best-sellers. Today, Mammy’s revenue continues to grow strongly and steadily, driven by attractive promotional strategies and an expanding distribution network that spans mother-and-baby retail chains, as well as major online platforms such as e-commerce marketplaces, Facebook, TikTok, and more.
A Trusted Brand – Certified National Quality
At the end of 2023, Mammy was proudly honored with the “Trusted Brand – National Quality Award 2023”.
In the coming years, Mammy’s core strategy focuses on expansion and continuous development — broadening its product portfolio while enhancing and improving the quality of existing items to meet the increasingly sophisticated needs of consumers. With 80% of its R&D team certified as nutrition experts and possessing extensive experience in the food and personal care industries, Mammy is currently developing new product lines derived from natural ingredients, designed to meet the diverse needs of children aged 0 to 6 years old.
Ms. Dung shared that Mammy is not merely a brand offering products for mothers and babies, but rather a trusted companion — one that truly listens to and understands the worries and pressures faced by modern mothers. With every Mammy product, parents receive more than just nutrition; they are also provided with brain-boosting weaning methods, smart parenting guidance, and valuable meal plans designed to support their child’s healthy and intelligent development.
The success of Ms. Pham Thi Dung and the Mammy brand has paved a new path toward nurturing Vietnam’s next generation. With passion and dedication at its core, Mammy is steadily becoming a symbol of confidence and excellence in the food industry — a powerful testament to the strength and potential of Vietnamese female founders on the international stage.
